L'art de (se) diriger ( le blog de Laurent Pellegrin)

Dreaming of the day your business becomes a household name ? Follow the examples of the 10 most trusted U.S. brands with Paula Andruss, Entrepreneur magazine, April 2012 :

1. Get personal (Amazon);
2. Sell happiness (Coca-Cola);
3. Live up to your promise (Fedex);
4. Keep it cool (and fun) (Apple);
5. Design an experience (Target);
6. Stay consistent (Ford);
7. Can-do attitude (Nike);
8. Forge connections (Starbucks);
9. Serve up the quirky (Southwest Airlines);
10. Focus on the customer (Nordstrom).