L'art de (se) diriger ( le blog de Laurent Pellegrin)

I could have written this title and this article myself when I decided to launch Edumonde with my shareholder and my team but it's better when it's posted by the HBR and signed by Bill Taylor, with these 3 questions :

What do you promise that nobody else in your industry can promise?

What do you deliver that nobody else can deliver?

What do you believe that only you believe?

"The organizations that can answer those questions crisply, clearly, and compellingly are the ones that win big and create the most value."

Read more : http://blogs.hbr.org/taylor/2012/04/its_not_what_you_sell_its_what.html?cm_mmc=email-_-newsletter-_-weekly_hotlist-_-hotlist040912