Differentiated customer service
The firms that successfully differientiate themselves through exceptional customer service have distinctive characteristics in common. Here are a few :
- They focus on how to improve customers lives.
- Their knowledge and expertise are their strengths (not products).
- They are happy to have a select group of customers.
- Customers want the best solution for them - not necessarily "the best".
- Customers are willing to pay a premium for such devices.
- The culture is driven by the client.
- Employees are empowered to delight the customer.
- Employees build relationships with customers for the long term.
Source : 6 habits of Highly Successful Managers, Cioffi and Willig, op. cit.
A découvrir aussi
- Geert Hofstede™ 5 Cultural Dimensions
- Modèle allemand vs modèle français
- 10 vérités sur les différences entre américains et français
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