L'art de (se) diriger ( le blog de Laurent Pellegrin)

L'art de (se) diriger ( le blog de Laurent Pellegrin)

Gandhian Innovation

Affordability and sustainability are replacing premium pricing and abundance as innovation's drivers, but few executives know how to cope with the shift.

 

Companies must make their offerings accessible to a greater number of people by selling them cheaply and must develop more products and services with few resources. Westerners are struggling to tackle this challenge, but some enterprises in developing countries, particularly in India, are showing the way by practicing three types of "Gandhian innovation" :

  • disrupting business models
  • modifying organizational capabilities
  • creating or sourcing new capabilities
Getting innovation right :
  • develop a dep commitment to serving the unserved
  • articulate and embrace a clear vision
  • set very ambitious goals to foster an entrepreneurial spirit
  • accept that constraints will always exist, and creativity operate within them
  • focus on people, not just shareholder wealth and profit.
Source : "Innovation'Holy Grail" by C.K. Pralahad and R.A. Mashelkar, HBR reprint, July-August 2010


01/09/2012
0 Poster un commentaire

Inscrivez-vous au blog

Soyez prévenu par email des prochaines mises à jour

Rejoignez les 83 autres membres